The Evolution of Surface by Alex Box
WWD had an interesting article recently about Alex Box, the make-up artist extraordinaire and creative director of Illamasqua. Here are some excerpts. Alex Box, who’s known for her experimental streak, is turning painting faces into performance art. Box, who started out as a fine artist and trained at London’s Chelsea College of Art, teamed with MAC Cosmetics to stage a live performance called “The Evolution of Surface,” at London’s Louise Blouin Foundation gallery. Box will hold a similar performance at New York’s New Museum, and on Friday at Milk Studios in Los Angeles. “I really wanted to bring it back to makeup being a performance and an experience,” said Box There was also a digital aspect to Box’s presentation — she used motion control technology to virtually paint on a 3-D face shown on a screen, gesturing like a conductor to make colors appear on the face. “It’s all about exploring what surface is and how you interact with it —and how