Bye Bye Ms American Phi

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Phi, S10


Phi, F09

Sadly, Style.com is reporting the demise of New York brand, Phi. Designer Andreas Melbostad became a favorite in recent seasons due to his success at executing the sort of hard-edged body-con looks favored by it-girls, models and fashion editors. Interesting then that Style.com is proposing a possible end to this tough girl look, mainly because the New York Times is reporting on its popularity amongst that same demographic. Meow! Now now girls, don't forget it's Christmas.



"The New York Times has wised up to the tough and sexy model-off-duty look everyone’s channeling these days (pictured) and has summoned psychologists and trend forecasters to break it down. “It’s not cool to be demure,” one stylist polled reported. We’re guessing this means the trend’s life span is just about up. Bring on the chintz!"
As reported in Style.com on 12/24/09

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