Romantic Naturalism and The McQueen Effect




I have always loved the mechanics of nature and to a greater or lesser extent my work is always informed by that.”
—Alexander McQueen 
Alexander McQueen: Savage Beauty, at the Metropolitan Museum of Art in New York has now closed. With a total of 661,509 visitors, it's the most visited fashion exhibition in the museum’s history.
McQueen’s runway shows were well known for their sense of Victorian theatrical drama with sets that included birdcages, butterflies, feathered wings and antlers. The exhibition, under the direction of curator, Andrew Bolton, successfully captured this spirit of Gothic splendor with its combination of horror and romance.
Nature was the greatest, or at least the most enduring, influence upon McQueen. It was also a central theme, if not the central theme of nineteenth century Romanticism. 
Many artists of the Romantic Movement presented nature itself as a work of art. McQueen both shared and promoted this view in his collections, which often included fashions that took their forms and raw materials from the natural world. For McQueen, as it was for the Romantics, nature was also a focus for ideas and concepts. That is most clearly reflected in Plato’s Atlantis ( spring/summer 2010), the last fully realized runway collection the designer presented before his death in February 2010. 
I was recently asked to give an opinion about future trends in visual display/retail and I think we need look no further than this seminal event.
During the Victorian Era, taxidermy was a favorite form of decoration. London-based Alex Randall is a supremely talented lighting designer who creates environmental displays for a variety of clients including hoteliers and retailers. She began incorporating taxidermy into her work in 2008.
 "I believe a large part of the reason taxidermy has become so popular is due to the backlash against minimalist interiors. Because of that there is a trend to rebel against flat-pack furniture and white walls and to create something richer and more textural."
Her first piece was created for London retailer, Ted BakerFor retailers looking for something a little less "authentic", Sydney-based Anna-Wili Highfield uses cotton paper and copper pipe to create sculptures of birds in flight and other animals. She has used them to great effect in the windows of Hermés
Another Australian, paper engineer, Benja Harney, has also created wonderful window displays for them too. 
Finally, if by chance you should be seeking a live mannequin for your windows, look no further than Daphne Guinness, erstwhile friend and muse to McQueen. Daphne chose to dress for the Met Ball this year in celebration of the late designer in the windows of Barneys wearing one of his feathered creations.



 
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