Karl Lagerfeld has collaborated with Coca-Cola Light, not only designing the bottle but shooting the ad campaign too. The ad features the adorable Coco Rocha and Baptiste Giabiconi.
I must confess that at first glance I wasn't altogether convinced that it was a fashion + match made in heaven. It's one thing to have his label in your H&M sweater (which I do) and another to have his skinny self adorning the bottle of your favorite fizzy beverage. The special aluminum bottle features an illustration of the designer in profile, in his iconic suit, high-collared shirt and jutting pony-tail.
But then I realized that it is for the French market which makes perfect sense. It is being sold in a special presentation package complete with its own bottle opener and for a mere 60 euros it can be yours from the online store at Colette