My Little China Girl
In a recent Forbes.com article, journalist Blue Carreon conjectures that the 2011 advertising campaign of luxury retailer Lane Crawford proves that Chinese models are finally coming into their own. "The campaign features a stunning all-Chinese cast wearing the latest threads from New York, Milan, London and Paris. Headlining the lineup is Estee Lauder’s first-ever Asian model Liu Wen. She is joined by her compatriots FeiFei Sun, Ming Xi, Shu Pei and Xiao Wen Ju . This is a great follow-up to the Givenchy Spring/Summer 2011 haute couture show that only had Asian models."
Several of the Chinese models in Lane Crawford’s Mert Alas and Marcus Piggott-photographed campaign, also star in Vogue China’s September issue. They are joined by pioneering Chinese supermodel Du Juan and relative newcomer Sui He, all of them in different jewel tone Gucci frocks. This is Vogue China’s sixth anniversary issue. Its debut cover featured then girl-of-the-moment Gemma Ward flanked by five Chinese models. In hindsight, that cover may have been a precursor of things to come. It could have been the signal of the start of a fashion revolution: the Chinese are going to take over the world.